Branden Website Privacy Policy Statement
Branden (hereinafter referred to as "the Company") highly values your privacy. We collect, process, and utilize your personal data in accordance with the Personal Data (Privacy) Ordinance and this Privacy Policy, while providing you with the rights to exercise control over and protect your personal information. If you have any questions regarding this Privacy Statement, the following notices, or matters related to personal data protection, please contact our Customer Service Center. If you do not agree with any part of this Privacy Policy, please cease using the services of this website immediately.
1. Scope of the Privacy Policy
Before using the services of the Branden website, please confirm that you have reviewed and agreed to all terms listed in this Privacy Policy. If you do not agree in whole or in part, please do not use the website services. This Privacy Policy applies only to the collection, processing, and utilization of your personal data by the Branden website and does not extend to other companies or individuals not owned or controlled by the Company. You may link to websites operated by third parties through this website; the collection of personal data by those websites is governed by their own privacy policies and is unrelated to the Company.
2. Instructions on Collection, Processing, and Utilization of Personal Data
For the purposes of providing e-commerce services, after-sales service, fulfilling legal or contractual obligations, protecting the rights of the parties and stakeholders, marketing, customer management, and operating businesses defined in our business registration or articles of association, Branden may, depending on the nature of each service and with your consent (potentially via Facebook or similar social media systems), collect the following:
Your name and contact information (including but not limited to telephone number, email, and address).
Information required to complete payments or receipts.
IP addresses and other personal data that can directly or indirectly identify the user's identity.
The personal data, consumption, and transaction records collected by Branden, or any other data provided with your subsequent consent, are intended solely for internal processing and use by Branden in accordance with the original purpose of collection. Unless required to be provided to judicial, investigative, or relevant regulatory authorities by law, or to our partner vendors within the scope necessary to execute related activities, the Company will not arbitrarily provide your personal data to third parties or use it for purposes other than those specified. Branden will continue to store, process, and utilize the relevant data.
Furthermore, to improve service quality, Branden will record information such as the user's IP address and browsing activities on Branden-related websites (e.g., devices used, pages clicked) based on the nature of the services provided. This data is used solely for traffic analysis and online behavior research to improve service quality and will not be linked to specific individuals.
In the event that the Company or this website is merged or its assets are acquired by a third party, resulting in a change of management, the Company will announce the details on the website in advance. All or part of the user information owned by the Company may be transferred to a third party under such circumstances.
3. Cookie Technology
To facilitate future identification, the Company may set and access Cookies on your computer when you use Branden website services. You may cancel or restrict the use of Cookie technology through your browser settings on your computer or internet device. Please note that disabling Cookies may cause inconvenience or limit certain functionalities when using the Branden website services.
4. Confidentiality and Security
Branden will maintain the security of personal data using reasonable techniques and procedures that comply with industry standards. You may request to inquire about or review your personal data. If your data changes or is found to be incorrect, you may request Branden to modify or correct it.
The Company's employees will only have limited access to your personal data to the extent necessary to provide products or services to you. When the purpose of collecting personal data no longer exists or the retention period expires, you may request the deletion, cessation of processing, or utilization of your personal data.
To protect your account and personal data security, please do not provide your account or password to third parties or allow third parties to apply for an account using your personal data; otherwise, you shall bear all relevant responsibilities.
5. Amendments to the Privacy Policy
Branden reserves the right to amend this Privacy Statement and related notices at any time. Amended versions will be published on the Branden website without individual notice. You may review the updated Privacy Statement and notices on the website at any time.
6. Governing Law
These Terms of Service and any other agreements we provide to you shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.
If you do not agree with the changes or modifications to the Privacy Policy, Branden will respect your decision. However, depending on the nature and conditions of the service, you may be unable to use the service or complete related transactions as a result. In such cases, please stop using the Branden website services and notify the Company to stop collecting, processing, and utilizing your personal data in accordance with this Privacy Policy.
