Terms and Conditions

1. Recognition and Acceptance of Terms

1.1 Branden.hk is operated by Branden (hereinafter referred to as "the Company"). The Company provides services (hereinafter referred to as "the Service") in accordance with these Terms of Service. By using the Service, you represent that you have read, understood, and agreed to accept all contents of these Terms. Additionally, when using specific services, you may be subject to separately posted terms or regulations. Such posted terms (including but not limited to Anti-Spam policies) are incorporated into these Terms of Service.

1.2 The Company reserves the right to modify these Terms at any time. It is recommended that you check for updates each time you use the Service. Your continued use of the Service following any modifications constitutes your acceptance of those changes. If you do not agree, or if the laws of your jurisdiction exclude these Terms in whole or in part, you must immediately cease using the Service.

1.3 If you are under the age of 18, you may only use the Service after your parent or legal guardian has read, understood, and agreed to these Terms and any subsequent modifications. By using the Service, it is presumed that your parent or legal guardian has provided such consent.

2. Registration and Account Security

2.1 To use the Service, you agree to: (a) provide accurate, current, and complete information as prompted by the registration form, and (b) maintain and update your personal data to keep it accurate. If any information provided is false or incomplete, the Company has the right to suspend or terminate your account.

2.2 Registration is generally not required to browse the site, but is mandatory for making purchases. This facilitates order processing, viewing purchase history, and modifying preferences. We reserve the right to refuse or cancel registration at our discretion.

2.3 You are responsible for maintaining the confidentiality of your password and account. You must notify the Company immediately of any unauthorized use of your email or breach of security. You agree that any person to whom you disclose your username/password acts as your agent for transactions. You are fully responsible for all activities occurring under your account.

2.4 All accounts must be registered with a valid, frequently used email address. Accounts registered with temporary emails or others' addresses may be closed without notice.

2.5 The Company reserves the right to close accounts if it is determined that a user is using proxy IPs to register multiple accounts or disrupt the Service.

3. User Obligations and Legal Commitments

3.1 You agree not to use the Service for any illegal purpose or in any unlawful manner, and comply with the laws of the Hong Kong Special Administrative Region (HKSAR) and international internet practices. You shall not:

Upload or transmit any defamatory, insulting, threatening, offensive, indecent, or unlawful content.
Infringe upon others' reputation, privacy, trade secrets, trademarks, copyrights, or other intellectual property rights.
Violate confidentiality obligations imposed by law or contract.
Impersonate others to use the Service.
Distribute computer viruses or code designed to interrupt or limit hardware/software functionality.
Engage in illegal transactions or post false/criminal messages.
Send spam, chain letters, or illegal multi-level marketing messages.
Harm minors in any way.
Interfere with the Service, servers, or connected networks.
Track or collect personal information of others without consent.

4. Service Guidelines and Liability

4.1 The Service may experience interruptions or failures, which may result in data loss or economic loss. You should take your own protective measures. The Company is not liable for damages caused by the use (or inability to use) the Service, except in cases of intentional misconduct or gross negligence. Contact us at info@branden.hk if you find errors.

4.2 The Company does not guarantee that the Service will be uninterrupted, or that transmitted information will be accurate, reliable, or timely.

4.3 The Company does not guarantee that the Service is free of viruses or harmful components.

4.4 Access may be suspended, restricted, or terminated at any time without notice.

5. Third-Party Links and Content

5.1 The Website may contain links to third-party websites ("External Sites"). These are provided for convenience only. The Company has no control over External Sites and assumes no responsibility for their content, products, or services. Accessing them is at your own risk.

5.2 Content provided by third-party "Content Providers" (e.g., news, newsletters) is published as-is. The Company does not conduct substantive reviews and is not responsible for the authenticity of such content.

6. Advertising

All advertisements, text, and images are provided by the respective advertisers or suppliers. The Company acts only as a medium for publication and does not provide any warranty for the accuracy or reliability of these advertisements.

7. Transactions and Trading

Transactions between users and designer brands, distributors, or individuals are contracts solely between those two parties. Any disputes regarding quality, delivery, or warranties must be negotiated directly with the seller.

8. Privacy

Please refer to our Privacy Policy, which is incorporated into and forms part of this Agreement.

9. Intellectual Property

9.1 All intellectual property rights (registered or unregistered) on the website, including but not limited to copyrights, patents, trademarks, trade secrets, and "look and feel," belong to the Company or relevant right holders. Unauthorized use, reproduction, or reverse engineering is strictly prohibited.

9.2 You may retrieve and display content for personal, non-commercial use only. You may not reproduce, redistribute, or exploit any content for commercial purposes without explicit written consent from the Company.

10. Notices

The Company may notify you via email, mail, SMS, or website postings. By agreeing to these Terms, you consent to receive such communications, which are deemed delivered upon being sent via authorized channels.

11. Image Usage Rights

11.1 The Company may use data and images uploaded by members or brands for advertising and promotional purposes, provided it does not violate privacy or intellectual property laws.

11.2 Any non-personal content submitted to the Company is deemed non-confidential. You grant the Company a royalty-free, perpetual, irrevocable, non-exclusive worldwide license to use, copy, edit, and translate such content.

12. Termination

The Company reserves the right to terminate or restrict your account for reasons including, but not limited to: lack of use for a certain period, court/government orders, technical issues, fraudulent activities, or breach of these Terms. The Company shall not be liable to you or any third party for such termination.

13. Disclaimer

13.1 The Service and materials are provided on an "AS IS" and "AS AVAILABLE" basis. The Company explicitly disclaims all warranties, express or implied, including fitness for a particular purpose. The Company is not liable for any direct, indirect, or incidental losses arising from the use of the Service.

13.2 The Company is not responsible for the content, legality, or decency of websites listed in its directory.

14. General Provisions

14.1 These Terms constitute the entire agreement between you and the Company. The interpretation and application of these Terms shall be governed by the laws of the Hong Kong Special Administrative Region.

14.2 Failure to exercise any right does not constitute a waiver. If any provision is found invalid by a court, the remaining provisions remain in full force.

Privacy Policy

1. Personal Privacy Protection

Branden.hk is owned and operated by Branden Limited ("the Company", "we", "us"). We are committed to protecting your privacy and use collected information only for lawful purposes. Your use of the website is governed by this Privacy Policy. If you do not agree with any part of this policy, you must not use the site.

2. Collection of PII (Personally Identifiable Information)

We collect PII voluntarily provided during registration or requests, including:

Name, Mailing Address, Email Address, Date of Birth, Phone Number.
Payment details (e.g., credit card info) for transactions.
IP addresses for server diagnostics and demographic analysis.

3. Use and Sharing of PII

All PII is retained in accordance with Data Protection Principles and HKSAR laws.

Purpose: To provide information, services, and for marketing.
Third Parties: We do not sell PII to outside organizations. We may share data with agents/contractors (e.g., marketing agencies, customer service, or credit card processors) to facilitate services.
Legal Disclosure: We reserve the right to disclose PII if required by law, government requests, or to protect our rights and property.

4. Social Media and Business Transfers

We may post information to your social media (e.g., Facebook) only with your consent. In the event of a merger, acquisition, or asset sale, user information may be transferred to the third-party successor.

5. Cookies

We use cookies to identify your identity and track visitor patterns. You may disable cookies in your browser, but some services may not function properly as a result. Third-party advertisers may also set cookies, which are governed by their respective policies.

6. Emails

We may send emails for:

Account details and service updates.
Requested information or vouchers.
Newsletters and promotional offers (Shopping, Travel, etc.).You may opt-out of marketing emails at any time.

7. Security and Retention

We implement internal security policies to safeguard PII. However, the internet is not a 100% secure environment; users communicate with the site at their own risk. Please avoid disclosing sensitive data publicly.

8. Changes to this Policy

We reserve the right to modify this Privacy Policy. Changes are effective once posted. Continued use of the website constitutes acceptance of the revised policy.

9. Contact Us

For any questions or suggestions, please contact us at info@branden.hk.

10. Governing Law

These Terms and any agreements are governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region.